Redken has been New York's answer to salon science since 1960. Built on the principle that healthy hair starts with protein and pH balance, Redken's formulas have always been rooted in what they call the "science of beautiful hair." The brand's professional colorists swear by IGORA — wait, that's Schwarzkopf — Redken is known for its Color Extend range, and more recently, its Acidic Bonding Concentrate line that brought professional-grade bond repair to drugstore and salon shelves simultaneously.
Redken's portfolio is organized around specific hair needs: All Soft for dry and brittle hair, Extreme for damaged hair, Color Extend Magnetics for anti-fade color care, Acidic Bonding Concentrate for bond-compromised hair, and Blondage for blonde toning. This clear, science-driven organization makes recommending Redken simple — diagnose the problem, match to the line.
At ProHair.ca, we carry the complete Redken professional lineup including every care system, color tools, and the Brews men's line. Whether your clients need intensive damage repair or color maintenance, Redken has the research-backed formula.
Redken Lines We Carry
Here's a breakdown of every Redken line available at ProHair.ca and what it's best for:
Acidic Bonding Concentrate
The newest powerhouse — pH 4.5 acidic formula that seals bonds and repairs damage from inside out. 1-minute mask available.
All Soft
Softening system for dry, brittle hair. Argan oil and a moisture complex deliver softness and flexibility without weight.
Extreme
Reinforcement system for damaged hair — protein-rich formulas that rebuild elasticity and reduce breakage.
Color Extend Magnetics
Anti-fade color care using Citric Acid to seal the cuticle and lock in color pigment after every wash.
Blondage
Purple-pigmented toning system for blonde, platinum, and grey hair. Shampoo, conditioner, and express toner.
Frizz Dismiss
Humidity-resistant smoothing system with Babassu Oil for frizz-free, polished blowouts in any weather.
Who Is Redken For?
- Dry and brittle hair -> All Soft (Argan Oil + moisture complex)
- Chemically damaged hair -> Extreme (Reinforcing proteins + bond care)
- Color-treated hair anti-fade -> Color Extend Magnetics (Citric Acid sealing)
- Bleach-damaged, bond-broken hair -> Acidic Bonding Concentrate (pH 4.5 system)
- Brassy blonde or toning needs -> Blondage (purple pigment + vitamin C)
- Fine, flat hair -> High Rise Volume (volume amplifiers)
- Frizzy or humidity-prone hair -> Frizz Dismiss (Babassu Oil + anti-humidity)
Best Redken Products to Explore
Bond Repair
Acidic Bonding Concentrate — pH-balanced system for restoring damaged bonds with every wash.
Moisture & Softening
All Soft collection using Argan Oil for dry, brittle hair that needs lasting hydration and flexibility.
Damage Repair
Extreme line with protein reinforcement for chemically and physically damaged hair prone to breakage.
Color Protection
Color Extend Magnetics using Citric Acid to seal cuticle, prevent fade, and maintain vibrancy.
Blonde Care
Blondage toning system and High Bright shampoo for maintaining blonde, platinum, and grey hair.
Scalp & Men's
Scalp Relief for sensitive scalps and the Brews men's grooming line for professional barber results.
Frequently Asked Questions
What is Redken Acidic Bonding Concentrate?
Acidic Bonding Concentrate (ABC) is Redken's bond repair system formulated at pH 4.5. The acidic pH helps seal the hair's cuticle while the Citric Acid bonds technology repairs broken bonds inside the hair shaft. It's available as shampoo, conditioner, 1-minute mask, and leave-in treatment.
What is the difference between Redken All Soft and Extreme?
All Soft targets dry, brittle hair that needs moisture and softness — it uses Argan Oil and a moisture complex. Extreme targets damaged, breaking hair — it uses protein-based reinforcement to rebuild elasticity. If hair is both dry and damaged, start with Extreme and add All Soft Mega Mask for moisture.
Is Redken Color Extend Magnetics good for color-treated hair?
Yes — it's one of Redken's most popular lines for color-treated hair. The Citric Acid formula seals the cuticle after washing to prevent color molecules from escaping. It works well for all permanent color, semi-permanent, and highlights.
Which Redken line is best for blonde hair?
Blondage is Redken's go-to blonde system. The purple-pigmented shampoo neutralizes brassiness, the conditioner adds moisture, and the Express Deposit Toner allows a quick salon toning refresh in 10 minutes. For highlighted or bleach-blonde hair with bond damage, pair Blondage with Acidic Bonding Concentrate.
Is Redken a clean beauty brand?
Redken has made strides toward cleaner formulas with its Nature + Science line, which is naturally-derived, vegan, and free from harsh chemicals. The mainstream lines use proven cosmetic science that may not be fully clean but are dermatologically tested and safe for professional use.
Can I use Redken on hair extensions?
Yes — most Redken products, especially the sulfate-free lines like Color Extend and All Soft, are safe for human hair extensions. Avoid heavy conditioning masks directly on the bonds and use lightweight leave-ins to maintain extension longevity.
Where can I buy Redken in Canada?
ProHair.ca is an authorized Canadian Redken professional distributor carrying the complete lineup including ABC, All Soft, Extreme, Color Extend, Blondage, Frizz Dismiss, and Brews.
Shop Redken at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Redken professional products. Browse the full collection with free shipping on orders over $99.99.