Professional by Fama is an Italian professional hair care brand that embodies the European tradition of precision cosmetic science. Founded in Italy and formulated with high-performance active ingredients, Fama brings salon-level luxury to every step of the hair care routine — from bond-repairing treatments to color-protective conditioning systems.
Fama's flagship Wondher line is a bond-repair system built around intensive reconstruction technology that fortifies the hair's internal structure. The Nanoactive Color Care line uses nanotechnology to protect color-treated hair from fading while delivering deep conditioning. Regenessence targets hair loss and scalp vitality with bioactive complexes sourced from premium Italian botanical ingredients.
At ProHair.ca, we carry Professional by Fama because it fills an important niche in the professional market — sophisticated Italian formulation at competitive price points, with performance that rivals any major international brand.
Professional by Fama Lines We Carry
Here's a breakdown of every Professional by Fama line available at ProHair.ca and what it's best for:
Wondher
Bond-repair line using intensive reconstruction technology to rebuild disulfide bonds and restore hair integrity.
Nanoactive
Nanotechnology-powered color protection — microspheres penetrate the cuticle to lock in color and deliver conditioning from within.
Regenessence
Bioactive scalp vitality complex targeting thinning hair and scalp health with Italian botanical actives.
Tecnikcolor
Conditioning and color-protective treatments for maintaining vibrant, healthy-looking color-treated hair.
Stylization
Italian-inspired styling products for everyday finishing — lightweight serums, creams, and sprays.
Who Is Professional by Fama For?
- Bond-damaged or over-processed hair -> Wondher Bond Repair System
- Color-treated hair needing protection -> Nanoactive Color Protection line
- Hair thinning and scalp concerns -> Regenessence Scalp Vitality
- Dry, brittle hair needing conditioning -> Tecnikcolor Deep Conditioning
- Styling with Italian quality -> Stylization line
Best Professional by Fama Products to Explore
Bond Repair
Wondher bond-rebuilding treatments that reconstruct disulfide bonds damaged by bleach, heat, and chemical services.
Color Protection
Nanoactive systems that use nanotechnology to seal in color, prevent fade, and condition from the inside out.
Scalp Vitality
Regenessence bioactive treatments for scalp health, thinning, and revitalization using Italian botanical complexes.
Deep Conditioning
Intensive masks and conditioners that restore moisture, softness, and manageability to dry or brittle hair.
Color Services
Professional color treatments and protective systems for use during and after color services.
Styling
Finishing serums, creams, and sprays that deliver Italian elegance with lightweight hold and shine.
Frequently Asked Questions
What is Wondher by Fama?
Wondher is Professional by Fama's bond-repair line — a professional treatment system that uses intensive reconstruction technology to rebuild broken bonds inside the hair. It's comparable to Olaplex or K18 in its approach, with an Italian formulation focus and competitive professional pricing.
Is Professional by Fama available in Canada?
Yes — ProHair.ca is an authorized Canadian distributor for Professional by Fama. We carry the complete lineup including Wondher, Nanoactive, Regenessence, and Tecnikcolor.
How does Nanoactive color protection work?
Nanoactive uses nanotechnology — microspheres that are small enough to penetrate the hair cuticle rather than just coating it. These microspheres deliver conditioning actives and color-protective compounds directly to where color fades fastest, extending vibrancy from within.
Is Professional by Fama sulfate-free?
The primary care lines — Wondher, Nanoactive, and Regenessence — are formulated without sulfates. This makes them suitable for daily use on color-treated, processed, or sensitive hair.
How does Regenessence help with hair thinning?
Regenessence uses a bioactive complex of Italian botanical ingredients to stimulate scalp microcirculation and deliver targeted nutrition to the hair follicle environment. It is used as a scalp treatment alongside the matching shampoo and conditioner for best results.
Shop Professional by Fama at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Professional by Fama professional products. Browse the full collection with free shipping on orders over $99.99.