ABC Deep Cleansing Shampoo – Purifying Cleanser for All Hair Types

The Authentic Beauty Concept Deep Cleansing Shampoo is a vegan, professional-grade cleanser that effectively removes excess oil, product buildup, and impurities without stripping the hair or scalp. Designed for all hair types, this lightweight, gentle formula delivers a refreshed and purified feel while preserving the hair's natural balance.

Enriched with mild surfactants and free from sulfates, silicones, and parabens, this shampoo leaves the hair feeling soft, clean, and weightless—making it the perfect reset between styling or care rituals.

Whether you're clarifying after heavy product use, refreshing after travel, or starting your styling routine from a clean base, the Deep Cleansing Shampoo provides a fresh canvas for any hair type.

Available Sizes:
• 1000 ml (salon size)
• 300 ml (retail size)

How to Use the Product?

1. Apply to wet hair and scalp.

2. Gently massage to create a lather.

3. Rinse thoroughly.

4. Repeat as needed. Follow with your preferred ABC conditioner or mask.

Key Features of the Product:

• Gentle clarifying formula for all hair types

• Removes buildup, oil, and residue without stripping

• Lightweight, refreshing finish

• Sulfate-free, silicone-free, paraben-free

• Vegan and cruelty-free

• Ideal as a prep step before masks or treatments

Who Should Use This Product & Hair Concerns It Can Address?
Ideal For:

• All hair types needing a detox or reset

• Clients who use styling products regularly or live in urban environments
  Hair Concerns Solved:

• Buildup, dullness, excess oil, and residue

• Weighed-down or lifeless hair

Why Should You Use This Product & Benefits?
This gentle yet effective cleanser leaves the hair feeling truly clean and airy, helping every hair type look and feel fresh without compromise. It’s the perfect way to refresh your routine and start from a clean slate.