{"product_id":"wella-professionals-ultimate-color-sulfate-free-shampoo","title":"Wella Professionals Ultimate Color – Sulfate-Free Shampoo for Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eColour does not mostly fade in sunlight. It mostly leaves in the shower.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUltimate Color Shampoo is sulfate-free and built around a mild isethionate surfactant system, so it lifts oil and product without stripping deposited pigment with it. On top of that it detoxes the metals that distort tone — the copper and iron that turn a cool blonde brassy and a red muddy over a few weeks.\u003c\/p\u003e\u003cp\u003eGlycine and B5 do the conditioning side, which is why the scalp is left feeling soft rather than squeaky. Three sizes: 100 ml for travel, 250 ml for the shelf, 1 L for a colour column's back bar.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"100ml","offer_id":71174321930493,"sku":"WELLA-42575","price":13.75,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":71174321963261,"sku":"WELLA-42576","price":26.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71174321996029,"sku":"WELLA-42577","price":47.82,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Shampoo-250ml_PI_2_426331ba-4290-4789-a1ff-68c26ae6fe54.jpg?v=1787494090","url":"https:\/\/prohair.ca\/products\/wella-professionals-ultimate-color-sulfate-free-shampoo","provider":"ProHair","version":"1.0","type":"link"}