{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":18.99,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576","url":"https:\/\/prohair.ca\/products\/matrix-so-silver-purple-shampoo","provider":"ProHair","version":"1.0","type":"link"}