{"product_id":"alcove-violet-shampoo","title":"Alcove Violet Shampoo – Brass Control for Blonde \u0026 Grey Hair","description":"\u003cp\u003e\u003cstrong\u003eNeutralize yellow tones while gently cleansing lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair. Neutralizes yellow and brassy tones instantly Maintains cool, ash, and platinum tones Gently cleanses without stripping colour Hydrates and nourishes colour-treated hair Sulfate-free formula — safe for regular use Works on blonde, highlighted, platinum, grey, and white hair\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300 ml","offer_id":43691322769661,"sku":"85227542","price":18.0,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":43691322802429,"sku":"85227587","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"3.8 L","offer_id":47001165299965,"sku":"85227593","price":84.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VoiletShampoo.png?v=1673540224","url":"https:\/\/prohair.ca\/products\/alcove-violet-shampoo","provider":"ProHair","version":"1.0","type":"link"}