{"product_id":"e-cosmetics-protein-shampoo-balanced-ph-step-1","title":"E Cosmetics Protein Shampoo Step 1 – Balanced pH Keratin Prep Cleanser","description":"\u003cp\u003e\u003cstrong\u003eE Cosmetics Protein Shampoo Step 1 — the professional preparation shampoo of the E Cosmetics Brazilian Keratin System, cleansing and opening the hair cuticle at a balanced pH for maximum treatment absorption.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStep 1 is the critical foundation of the 5-step keratin protocol. A balanced-pH formula removes all residue, oils, and buildup from the hair fiber while gently swelling the cuticle to open it for deeper penetration of subsequent treatment steps. The added protein begins strengthening the hair from the very first rinse.\u003c\/p\u003e","brand":"E Cosmetics","offers":[{"title":"Default","offer_id":47311067185405,"sku":"ecosmetics-plastica-capilar-protein-shampoo-step-1-liter-02526579","price":74.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4567639845740304000_1.jpg?v=1774234071","url":"https:\/\/prohair.ca\/fr\/products\/e-cosmetics-protein-shampoo-balanced-ph-step-1","provider":"ProHair","version":"1.0","type":"link"}