{"title":"Alcove","description":null,"products":[{"product_id":"curl-activator","title":"Alcove Curl Activator – Define \u0026 Hydrate Curls","description":"\u003cp\u003e\u003cstrong\u003eHydrate and define every curl with professional-grade hold.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Curl Activator is a lightweight leave-in styling cream formulated to activate curl definition, control frizz, and deliver lasting hydration without crunch. Enriched with argan oil, pomegranate seed oil, mango extract, and sunflower oil, this curl cream nourishes each strand while providing flexible hold and thermal protection up to 400°F.\u003c\/p\u003e\u003cp\u003ePerfect for curly, wavy, and coily hair textures, this styling cream balances moisture with styling power, ensuring your curls stay soft, shiny, and beautifully defined throughout the day.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to damp hair, focusing on curl-prone areas\u003c\/li\u003e\n\u003cli\u003eUse a praying hands method or scrunching motion to define curls\u003c\/li\u003e\n\u003cli\u003eBlow dry or air dry for desired hold and definition\u003c\/li\u003e\n\u003cli\u003eStyle as needed for flexible, frizz-free curls\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight formula for flexible hold\u003c\/li\u003e\n\u003cli\u003eThermal protection up to 400°F\u003c\/li\u003e\n\u003cli\u003eFrizz control and curl definition\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eProfessional-grade ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003eIdeal for anyone with curly, wavy, or coily hair seeking curl definition, frizz control, and hydration without heavy buildup. Perfect for everyday styling or special occasions.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Curl Activator\u003c\/h3\u003e\u003cp\u003eAlcove's curl cream combines natural oils (argan, pomegranate, mango, sunflower) with professional styling technology. It's sulfate-free and designed for real results—defining curls while maintaining moisture balance and preventing damage from heat styling.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":43691322015997,"sku":"ALC-01","price":18.99,"currency_code":"CAD","in_stock":true},{"title":"60ml","offer_id":47310453768445,"sku":"72228021","price":7.59,"currency_code":"CAD","in_stock":false},{"title":"250ml","offer_id":47310453801213,"sku":"72228036","price":11.12,"currency_code":"CAD","in_stock":false},{"title":"500ml","offer_id":47310454030589,"sku":"72228063","price":21.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Curl_Activator.png?v=1673540191"},{"product_id":"hydrating-shampoo","title":"Alcove Hydrating Shampoo – Gentle Clean for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eCleanse dry hair without stripping essential moisture.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Hydrating Shampoo is a gentle, sulfate-free formula designed specifically for dry, damaged, and brittle hair. This lightweight shampoo cleanses thoroughly while infusing strands with hydration, strengthening hair and preventing breakage while enhancing natural movement and texture.\u003c\/p\u003e\u003cp\u003eEnriched with evening primrose oil, pomegranate seed oil, sunflower oil, shea butter, and argan oil, this shampoo provides nourishing benefits alongside effective cleansing. It removes buildup and environmental stressors while protecting the natural moisture balance of dry hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and massage gently\u003c\/li\u003e\n\u003cli\u003eWork through hair lengths with a massaging motion\u003c\/li\u003e\n\u003cli\u003eLeave on for 1-2 minutes to allow ingredients to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eFollow with Alcove Hydrating Conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free gentle cleansing\u003c\/li\u003e\n\u003cli\u003eStrengthens and prevents breakage\u003c\/li\u003e\n\u003cli\u003eAnti-static and frizz-reducing formula\u003c\/li\u003e\n\u003cli\u003eHydrating botanical oil blend\u003c\/li\u003e\n\u003cli\u003eParaben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone with dry, damaged, color-treated, or chemically processed hair. Ideal for those seeking a sulfate-free shampoo that delivers hydration alongside cleansing.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Hydrating Shampoo\u003c\/h3\u003e\u003cp\u003eAlcove's hydrating shampoo uses a sulfate-free cleansing base combined with hydrating oils and botanical extracts. Unlike harsh sulfates that strip moisture, this formula cleans while nourishing, making it ideal for dry hair that needs both cleansing and hydration. It's trusted by Canadian salons for its professional-grade results.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322048765,"sku":"85227642","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322081533,"sku":"85227687","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001152454909,"sku":"ALC-02","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/HydratingShampoo.png?v=1673540193"},{"product_id":"hydrating-conditioner","title":"Alcove Hydrating Conditioner – Deep Moisture for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eRestore softness and shine to dry, damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Hydrating Conditioner is a rich, nourishing formula specifically designed for dry and brittle hair. This intensive conditioner deeply moisturizes and conditions each strand, restoring softness, shine, and manageability while preventing further moisture loss.\u003c\/p\u003e\u003cp\u003eEnriched with mineral oil, glycerin, evening primrose oil, pomegranate seed oil, cannabis sativa seed oil, shea butter, argan oil, and mango extract, this conditioner provides comprehensive hydration and environmental protection. It's formulated to smooth the hair cuticle, reduce frizz, and restore natural radiance to parched strands.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply after Alcove Hydrating Shampoo\u003c\/li\u003e\n\u003cli\u003eFocus on mid-shaft and ends where hair is driest\u003c\/li\u003e\n\u003cli\u003eLeave on for 3-5 minutes for intensive hydration\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eUse 2-3 times weekly or as needed for dry hair\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRich, intensive hydrating formula\u003c\/li\u003e\n\u003cli\u003eDeep conditioning treatment for dry hair\u003c\/li\u003e\n\u003cli\u003eSoftens and adds natural shine\u003c\/li\u003e\n\u003cli\u003eFrizz control and cuticle smoothing\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003eIdeal for anyone with dry, damaged, or brittle hair seeking intensive moisture restoration. Perfect for color-treated, heat-damaged, or chemically processed hair.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Hydrating Conditioner\u003c\/h3\u003e\u003cp\u003eAlcove's hydrating conditioner combines professional-strength ingredients with clean formulation. The blend of natural oils and botanical extracts penetrates the hair shaft to restore moisture from within, while mineral oil and glycerin seal the cuticle to lock in hydration. The result is noticeably softer, smoother, more manageable hair.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322147069,"sku":"25227642","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322179837,"sku":"25227687","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001153110269,"sku":"ALC-03","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/HydratingConditioner.png?v=1673540195"},{"product_id":"daily-shampoo","title":"Alcove Daily Shampoo – Gentle Cleanse for All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eCleanse gently without stripping moisture from any hair type.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Daily Shampoo is a sulfate-free formula that cleanses thoroughly while protecting your hair's natural moisture. Designed for all hair types—straight, wavy, curly, or coily—this professional-grade shampoo removes buildup and environmental stressors without compromising hair health.\u003c\/p\u003e\u003cp\u003eEnriched with evening primrose oil, pomegranate seed oil, sunflower oil, shea butter, mango extract, and argan oil, this shampoo provides hydration and protection to both hair and scalp. It shields hair from environmental damage while safeguarding against premature aging and preventing moisture loss.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and massage gently\u003c\/li\u003e\n\u003cli\u003eWork through lengths, focusing on areas with buildup\u003c\/li\u003e\n\u003cli\u003eRinse completely with cool water to seal the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow with Alcove Daily Conditioner for best results\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free gentle cleansing formula\u003c\/li\u003e\n\u003cli\u003eRemoves buildup without stripping\u003c\/li\u003e\n\u003cli\u003eScalp protection and anti-inflammatory benefits\u003c\/li\u003e\n\u003cli\u003eEnvironmental defense and antioxidant support\u003c\/li\u003e\n\u003cli\u003eParaben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone seeking a gentle daily shampoo that works on all hair types. Ideal for those with sensitive scalps, color-treated hair, or anyone who wants to avoid harsh sulfates.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Daily Shampoo\u003c\/h3\u003e\u003cp\u003eAlcove's daily shampoo combines natural botanical oils with a sulfate-free cleansing base, ensuring your hair stays clean, hydrated, and healthy. Developed with professional standards and trusted by salons, it delivers the perfect foundation for your hair care routine.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322245373,"sku":"85227942","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322278141,"sku":"85227987","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001154388221,"sku":"ALC-04","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/DailyShampoo_38ff14ab-4b83-46fe-9e72-6a7d53c1f72d.png?v=1673540195"},{"product_id":"daily-conditioner","title":"Alcove Daily Conditioner – Lightweight Hydration for All Hair","description":"\u003cp\u003e\u003cstrong\u003eSoften and nourish every hair type with weightless hydration.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Daily Conditioner is a gentle formula designed to work beautifully on all hair types—from straight to curly to coily. This lightweight conditioner delivers the perfect balance of hydration and nourishment without weighing hair down or leaving greasy residue.\u003c\/p\u003e\u003cp\u003eEnriched with evening primrose oil, pomegranate seed oil, sunflower oil, argan oil, shea butter, and mango extract, this conditioner smooths strands, reduces frizz, and restores natural radiance. Safe for daily use, it offers anti-aging benefits for hair while providing anti-inflammatory support to the scalp.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply conditioner from mid-shaft to ends after shampooing\u003c\/li\u003e\n\u003cli\u003eLeave on hair for 2-3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed for optimal hydration\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight formula with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eAnti-frizz and smoothing properties\u003c\/li\u003e\n\u003cli\u003eMoisturizes without greasy residue\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eSafe for daily use on all hair types\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone seeking daily hydration and conditioning without heaviness. Ideal for fine, straight, wavy, or curly hair types that need moisture but fear product buildup.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Daily Conditioner\u003c\/h3\u003e\u003cp\u003eAlcove formulates with natural botanical oils and extracts that provide essential moisture while protecting against environmental stressors. This conditioner is gentle enough for daily use, effective enough for lasting hydration, and specifically designed for the Canadian market—trusted by salons across the country.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322441981,"sku":"25227942","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322474749,"sku":"25227987","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/DailyConditioner.png?v=1673540208"},{"product_id":"multitasking-mist","title":"Alcove Multitasking Mist – Hydrate, Detangle \u0026 Protect","description":"\u003cp\u003e\u003cstrong\u003eHydrate, detangle, and protect in one multitasking spray.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Multitasking Mist is a lightweight leave-in treatment that hydrates hair weightlessly while providing detangling, smoothing, and heat protection benefits. This versatile spray works on all hair types, making it an essential part of your styling routine.\u003c\/p\u003e\u003cp\u003eThis multitasking formula smooths strands, detangles in seconds, and provides thermal protection for easier blowouts and heat styling. Whether you're preparing hair for styling, refreshing between washes, or protecting against daily environmental stressors, this mist delivers professional results in a convenient spray format.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eSpray evenly onto damp or dry hair\u003c\/li\u003e\n\u003cli\u003eFocus on mid-shaft and ends\u003c\/li\u003e\n\u003cli\u003eComb through or detangle with fingers\u003c\/li\u003e\n\u003cli\u003eStyle as desired for added manageability\u003c\/li\u003e\n\u003cli\u003eUse before blow drying for heat protection\u003c\/li\u003e\n\u003cli\u003eReapply as needed throughout the day\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight leave-in formula\u003c\/li\u003e\n\u003cli\u003eDetangling properties\u003c\/li\u003e\n\u003cli\u003eHeat protection for styling\u003c\/li\u003e\n\u003cli\u003eHydration without buildup\u003c\/li\u003e\n\u003cli\u003eSmoothing and conditioning benefits\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone seeking a versatile, multitasking product. Ideal for curly, wavy, or textured hair needing detangling support. Great for those who heat style regularly.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Multitasking Mist\u003c\/h3\u003e\u003cp\u003eAlcove's multitasking mist combines hydration, detangling, and heat protection in one lightweight spray. Its weightless formula makes it perfect for all hair types, while the protective benefits support heat styling without damage. A professional staple for salons across Canada.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"60ml","offer_id":47001155404029,"sku":"51227518","price":6.99,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":43691322540285,"sku":"51227536","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/MultitaskingMist.png?v=1673540212"},{"product_id":"restructuring-mask","title":"Alcove Restructuring Mask – Intensive Repair Care to Restore Strength, Softness \u0026 Shine","description":"\u003cdiv class=\"flex flex-col text-sm @w-xl\/main:pt-header-height pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-691382d6-5dd8-8332-851a-c9e94a3961a2-38\" data-testid=\"conversation-turn-343\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"61c43d67-6404-4766-8da4-264faa79701f\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"134\" data-end=\"541\"\u003eAlcove Restructuring Mask is an intensive treatment designed to \u003cstrong data-start=\"198\" data-end=\"247\"\u003erepair, strengthen, and restore weakened hair\u003c\/strong\u003e. Ideal for hair affected by dryness, chemical services, or daily stress, this rich mask helps improve hair texture, enhance softness, and restore a healthier-looking appearance. Used regularly, it supports stronger-feeling hair that looks \u003cstrong data-start=\"487\" data-end=\"540\"\u003esmoother, more resilient, and visibly revitalized\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"733\"\u003e\u003cstrong data-start=\"543\" data-end=\"569\"\u003eHow to Use the Product\u003c\/strong\u003e\u003cbr data-start=\"569\" data-end=\"572\"\u003eApply to clean, damp hair after shampooing. Distribute evenly through lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly. Use weekly or as needed.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"964\"\u003e\u003cstrong data-start=\"735\" data-end=\"766\"\u003eKey Features of the Product\u003c\/strong\u003e\u003cbr data-start=\"766\" data-end=\"769\"\u003eHelps repair and strengthen weakened hair\u003cbr data-start=\"810\" data-end=\"813\"\u003eImproves softness and manageability\u003cbr data-start=\"848\" data-end=\"851\"\u003eEnhances shine and smoothness\u003cbr data-start=\"880\" data-end=\"883\"\u003eRich texture for intensive conditioning\u003cbr data-start=\"922\" data-end=\"925\"\u003eSuitable for damaged or stressed hair\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1176\"\u003e\u003cstrong data-start=\"966\" data-end=\"1028\"\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003cbr data-start=\"1028\" data-end=\"1031\"\u003eIdeal for \u003cstrong data-start=\"1041\" data-end=\"1081\"\u003edamaged, dry, or over-processed hair\u003c\/strong\u003e needing repair and nourishment.\u003cbr data-start=\"1113\" data-end=\"1116\"\u003eHelps address breakage, rough texture, and lack of softness.\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1224\"\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003cbr data-start=\"1224\" data-end=\"1227\"\u003eA restorative mask that helps hair feel \u003cstrong data-start=\"1267\" data-end=\"1312\"\u003estronger, smoother, and healthier-looking\u003c\/strong\u003e, supporting long-term hair quality with consistent use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"55ml","offer_id":47001155830013,"sku":"93227516","price":6.16,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":43691322573053,"sku":"93227536","price":9.45,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":47328291062013,"sku":"93227563","price":19.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/RestructuringMask.png?v=1673540212"},{"product_id":"serum","title":"Alcove Restructuring Mask – Deep Repair \u0026 Conditioning","description":"\u003cp\u003e\u003cstrong\u003eRepair and fortify damaged hair with intensive deep conditioning.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Restructuring Mask is a professional-grade treatment designed to repair, restore, and fortify damaged hair. This intensive deep conditioning mask works to combat split ends, dryness, and brittleness while leaving hair soft, smooth, and more manageable.\u003c\/p\u003e\u003cp\u003eFormulated with restorative and nourishing active ingredients, this mask penetrates deeply to restore strength and vitality to compromised hair. Every application helps rebuild hair structure, reduce damage, and enhance overall hair health. Perfect for color-treated, heat-damaged, or chemically processed hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply mask to damp hair after shampooing\u003c\/li\u003e\n\u003cli\u003eFocus on mid-shaft and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 5-10 minutes for intensive treatment\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eUse 1-2 times weekly for optimal repair\u003c\/li\u003e\n\u003cli\u003eCan be used as an intensive overnight treatment\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntensive deep conditioning treatment\u003c\/li\u003e\n\u003cli\u003eRepairs and restores damaged hair\u003c\/li\u003e\n\u003cli\u003eCombats split ends and brittleness\u003c\/li\u003e\n\u003cli\u003eFortifies hair structure\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, silicone-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003eIdeal for anyone with damaged, color-treated, heat-damaged, or chemically processed hair. Perfect for weekly intensive treatments or as an overnight conditioning mask.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Restructuring Mask\u003c\/h3\u003e\u003cp\u003eAlcove's restructuring mask combines professional-grade ingredients with clean formulation. Its intensive treatment formula penetrates deeply to restore hair strength, rebuild structure, and repair damage. The result is noticeably healthier, stronger, softer hair—trusted by Canadian salons for professional-quality repair.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":43691322605821,"sku":"ALC-05","price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Repair_HydrationSerum.png?v=1673540213"},{"product_id":"molding-paste","title":"Alcove Molding Paste | 250ml – Pliable Definition \u0026 Texture","description":"\u003cp\u003e\u003cstrong\u003eCreate pliable texture with natural definition and matte finish.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Molding Paste is a professional-grade styling product designed to create definition, texture, and movement. This pliable paste provides medium hold without crunch, allowing for flexible styling and reshaping throughout the day. Perfect for creating natural texture, separation, and dimension while maintaining a matte, finished look.\u003c\/p\u003e\u003cp\u003eFormulated with professional styling ingredients, this paste works on all hair types and textures. It's ideal for shorter cuts, textured styles, and anyone seeking a product that provides definition without weight or shine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply small amount to dry or damp hair\u003c\/li\u003e\n\u003cli\u003eWork through hair with fingers, focusing on areas needing texture\u003c\/li\u003e\n\u003cli\u003eBuild texture by scrunching or piece-breaking\u003c\/li\u003e\n\u003cli\u003eStyle as desired for pliable, matte finish\u003c\/li\u003e\n\u003cli\u003eReshape throughout the day as needed\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePliable definition without crunch\u003c\/li\u003e\n\u003cli\u003eMatte finish for natural look\u003c\/li\u003e\n\u003cli\u003eMedium hold allows reshaping\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types\u003c\/li\u003e\n\u003cli\u003eLightweight texture support\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003eIdeal for anyone seeking textured definition with natural movement. Perfect for short hair, crew cuts, and those who want a matte, separated look. Great for all hair types.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Molding Paste\u003c\/h3\u003e\u003cp\u003eAlcove's molding paste combines professional styling technology with clean ingredients. The pliable hold allows for constant reshaping, making it perfect for dynamic styles. Its matte finish and lightweight formula make it ideal for creating texture without weight or product buildup—trusted by professional stylists.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":43691322638589,"sku":"ALC-06","price":12.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/MoldingPaste.png?v=1673540217"},{"product_id":"volumizing-mousse","title":"Alcove Volumizing Mousse | 250ml – Lightweight Volume \u0026 Hold","description":"\u003cp\u003e\u003cstrong\u003eCreate ultra-light volume with medium hold and shine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Volumizing Mousse is an innovative styling product designed specifically for fine and thin hair. This ultra-lightweight mousse provides volume and body at the roots while delivering medium hold and enhanced shine—without any weight or crunchiness.\u003c\/p\u003e\u003cp\u003eEnriched with mango extract and sunflower oil, this volumizing mousse boosts volume, enhances shine, protects hair against humidity, and prevents frizz. Perfect for creating bouncy, voluminous styles on fine hair without the flatness that heavier products create.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to damp hair at the roots and work through lengths\u003c\/li\u003e\n\u003cli\u003eDistribute evenly by scrunching or finger-combing\u003c\/li\u003e\n\u003cli\u003eBlow dry for maximum volume, or air dry for wavy texture\u003c\/li\u003e\n\u003cli\u003eBuild texture by scrunching upward motions\u003c\/li\u003e\n\u003cli\u003eProvides medium hold that allows for reshaping\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUltra-lightweight mousse formula\u003c\/li\u003e\n\u003cli\u003eAdds volume and body\u003c\/li\u003e\n\u003cli\u003eMedium hold for flexible styling\u003c\/li\u003e\n\u003cli\u003eAnti-frizz and humidity protection\u003c\/li\u003e\n\u003cli\u003eEnhanced shine\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone with fine, thin, or limp hair seeking volume and hold. Ideal for blow-drying and styling without heaviness. Great for creating texture and body on minimal hair.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Volumizing Mousse\u003c\/h3\u003e\u003cp\u003eAlcove's volumizing mousse combines lightweight styling technology with protective ingredients. The airy foam formula provides lift and body without the weight or crunch of traditional mousses. Perfect for fine hair styling—trusted by professional stylists for volume and manageability.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"250ml","offer_id":43691322671357,"sku":"ALC-07","price":12.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VolumizingMousse.png?v=1673540221"},{"product_id":"violet-shampoo","title":"Alcove Violet Shampoo – Tone \u0026 Neutralize Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eNeutralize yellow tones and maintain cool blonde color.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Violet Shampoo is a professional-grade toning shampoo specifically formulated for blonde, platinum, and gray hair. This sulfate-free shampoo neutralizes unwanted yellow and brassy tones while gently cleansing, leaving hair with a cool, silvery appearance.\u003c\/p\u003e\u003cp\u003ePerfect for maintaining color-treated blonde hair, this violet-toned shampoo deposits subtle purple pigments that counteract warmth and brassiness. Use weekly or as needed to keep blonde hair looking fresh, vibrant, and beautifully toned.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply shampoo to hair, focusing on ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 2-3 minutes to allow toning pigments to work\u003c\/li\u003e\n\u003cli\u003eMassage gently into hair and scalp\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eUse 1-2 times weekly to maintain cool tones\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eViolet toning for blonde and gray hair\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eSulfate-free gentle formula\u003c\/li\u003e\n\u003cli\u003eColor-safe formulation\u003c\/li\u003e\n\u003cli\u003eMaintains cool blonde appearance\u003c\/li\u003e\n\u003cli\u003eParaben-free, vegan, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone with blonde, platinum, silver, or gray hair seeking to neutralize warmth and maintain cool tones. Ideal for color-treated blonde hair.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Violet Shampoo\u003c\/h3\u003e\u003cp\u003eAlcove's violet shampoo combines professional toning technology with gentle cleansing. The subtle purple pigments neutralize brassiness while the sulfate-free formula protects color longevity. Perfect for maintaining blonde color investment—trusted by Canadian salons and colorists.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322769661,"sku":"85227542","price":13.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322802429,"sku":"85227587","price":30.99,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001165299965,"sku":"ALC-08","price":45.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VoiletShampoo.png?v=1673540224"},{"product_id":"volumizing-conditioner","title":"Alcove Volumizing Conditioner – Lightweight Volume for Fine Hair","description":"\u003cp\u003e\u003cstrong\u003eAdd volume and body without weight or heaviness.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Volumizing Conditioner is a lightweight formula specifically designed for fine and thin hair. This innovative conditioner delivers hydration and conditioning benefits while providing lift and body, creating the appearance of fuller, thicker hair without weighing strands down.\u003c\/p\u003e\u003cp\u003eEnriched with evening primrose oil, pomegranate seed oil, sunflower oil, argan oil, and mango extract, this conditioner nourishes fine hair while boosting volume at the roots. Perfect for anyone seeking conditioning without the flat, lifeless look that heavier products can create.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to mid-shaft and ends after shampooing\u003c\/li\u003e\n\u003cli\u003eUse less product than you would with regular conditioner\u003c\/li\u003e\n\u003cli\u003eFocus on lengths and ends, avoid scalp\u003c\/li\u003e\n\u003cli\u003eLeave on for 1-2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eUse daily for optimal volume and body\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight volumizing formula\u003c\/li\u003e\n\u003cli\u003eAdds body without heaviness\u003c\/li\u003e\n\u003cli\u003eConditioning benefits for fine hair\u003c\/li\u003e\n\u003cli\u003eBoosts root lift and volume\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, silicone-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone with fine, thin, or limp hair seeking volume and body. Ideal for those whose hair gets weighed down by regular conditioners.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Volumizing Conditioner\u003c\/h3\u003e\u003cp\u003eAlcove's volumizing conditioner balances the conditioning needs of fine hair with the volume needs that come with thinner hair textures. Its lightweight formula nourishes without buildup, while the volumizing technology creates lift and body. Professional-grade results for fine hair care.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322704125,"sku":"25227842","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322736893,"sku":"25227887","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001164906749,"sku":"ALC-09","price":45.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VolumizingConditioner.png?v=1673540224"},{"product_id":"volumizing-shampoo","title":"Alcove Volumizing Shampoo – Lightweight Volume for Fine Hair","description":"\u003cp\u003e\u003cstrong\u003eCleanse fine hair while adding body and volume.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Alcove Volumizing Shampoo is a lightweight, sulfate-free formula specifically designed for fine and thin hair. This innovative shampoo gently cleanses while creating lift and body at the roots, leaving hair with maximum volume and texture without the weight of heavier formulas.\u003c\/p\u003e\u003cp\u003eEnriched with evening primrose oil, pomegranate seed oil, mango extract, sunflower oil, and argan oil, this volumizing shampoo combines gentle cleansing with professional volumizing technology. It removes buildup while maintaining the natural lightness and texture of fine hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and massage gently\u003c\/li\u003e\n\u003cli\u003eWork through hair lengths with massaging motion\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water\u003c\/li\u003e\n\u003cli\u003eFollow with Alcove Volumizing Conditioner\u003c\/li\u003e\n\u003cli\u003eUse daily for optimal volume and body\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free lightweight formula\u003c\/li\u003e\n\u003cli\u003eAdds volume and body\u003c\/li\u003e\n\u003cli\u003eCreates root lift without weight\u003c\/li\u003e\n\u003cli\u003eGentle cleansing for fine hair\u003c\/li\u003e\n\u003cli\u003eProfessional volumizing technology\u003c\/li\u003e\n\u003cli\u003eParaben-free, vegan, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Use\u003c\/h3\u003e\u003cp\u003ePerfect for anyone with fine, thin, or limp hair seeking volume without heaviness. Ideal for those whose hair falls flat with regular shampoos.\u003c\/p\u003e\u003ch3\u003eWhy Use Alcove Volumizing Shampoo\u003c\/h3\u003e\u003cp\u003eAlcove's volumizing shampoo combines a sulfate-free cleansing base with lightweight botanical oils and volumizing technology. It's specifically engineered to cleanse fine hair gently while creating lift and body that makes hair appear fuller and thicker. Trusted by Canadian salons for professional volumizing results.\u003c\/p\u003e\u003cp\u003eShop professional hair care at ProHair.ca — trusted by Canadian salons since 1996. Free shipping on orders over $99.99.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":43691322835197,"sku":"85227842","price":12.6,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":43691322867965,"sku":"85227887","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"3.8L","offer_id":47001164480765,"sku":"ALC-10","price":45.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VolumizingShampoo.png?v=1673540224"},{"product_id":"alcove-duo-violet-300-ml","title":"Alcove - Duo violet 300 ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove - Duo violet 300 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300.0ml","offer_id":47308217090301,"sku":"AL2603148","price":18.32,"currency_code":"CAD","in_stock":true},{"title":"950.0ml","offer_id":47309777142013,"sku":"AL2502138","price":51.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2603148_1.jpg?v=1774167192"},{"product_id":"alcove-duo-curls-950-ml","title":"Alcove Curl Duo – Shampoo \u0026 Conditioner 950ml","description":"\u003cp\u003e\u003cstrong\u003eDiscover your essential duo for defined and hydrated curls! The Curl Duo is designed to gently cleanse while defining and hydrating curls without weighing them down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis nourishing formula helps improve curl definition, reduce dryness, and leave hair soft, bouncy, and full of vitality throughout the day. Perfect for curly and wavy hair that needs moisture and definition without frizz.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines and enhances natural curl pattern\u003c\/li\u003e\n\u003cli\u003eDeep hydration and moisture lock\u003c\/li\u003e\n\u003cli\u003eReduces frizz and dryness\u003c\/li\u003e\n\u003cli\u003eImproves bounce and elasticity\u003c\/li\u003e\n\u003cli\u003eGentle cleansing formula\u003c\/li\u003e\n\u003cli\u003eLightweight, non-weighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, massage scalp gently, rinse thoroughly. \u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply to lengths and ends after shampooing, leave for 1-2 minutes, rinse well.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 950ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e Curly Hair, Wavy Hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Hydrating botanical extracts, curl-defining polymers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From:\u003c\/strong\u003e Sulfate-free, paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"950.0ml","offer_id":47308219384061,"sku":"AL2502139","price":51.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2502139_1.jpg?v=1774167289"},{"product_id":"alcove-winter-hydration-kit","title":"Alcove Winter Hydration Kit – Deep Moisture Gift Set","description":"\u003cp\u003e\u003cstrong\u003eCombat cold-weather dryness and indoor heating damage with this hydrating three-piece gift set.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis premium winter care kit combines hydrating shampoo, nourishing conditioner, and intensive mask to restore moisture and resilience to dry, stressed hair during harsh seasons.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture during winter months\u003c\/li\u003e\n\u003cli\u003eCounters indoor heating damage\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes dry, brittle hair\u003c\/li\u003e\n\u003cli\u003eIdeal as a gift set for self-care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo and conditioner as your daily winter routine, and apply the mask 2–3 times per week for intensive hydration. Leave the mask on for 10–15 minutes.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Kit (3 products)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e Dry Hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Hydrating botanicals, moisture-locking polymers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47308219613437,"sku":"AL2502140","price":27.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2502140_1.jpg?v=1774167295"},{"product_id":"alcove-duo-volumizing-950-ml","title":"Alcove - Duo Volumizing 950 ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove - Duo Volumizing 950 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"950.0ml","offer_id":47308219711741,"sku":"AL2502137","price":51.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2502137_1.jpg?v=1774167302"},{"product_id":"alcove-duo-hydrating-950-ml","title":"Alcove - Duo hydrating 950 ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove - Duo hydrating 950 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"950.0ml","offer_id":47308219744509,"sku":"AL2502136","price":51.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2502136_1.jpg?v=1774167304"},{"product_id":"alcove-duo-daily-950-ml","title":"Alcove - Duo daily 950 ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove - Duo daily 950 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"950.0ml","offer_id":47308219777277,"sku":"AL2502135","price":51.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2502135_1.jpg?v=1774167306"},{"product_id":"alcove-duo-curl-300-ml","title":"Alcove Curl Duo – Shampoo \u0026 Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove Curl Duo – Shampoo \u0026amp; Conditioner 300ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47322291306749,"sku":"AL2603149","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2603149_1.jpg?v=1774452326"},{"product_id":"alcove-duo-daily-300-ml","title":"Alcove Daily Duo – Shampoo \u0026 Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove Daily Duo – Shampoo \u0026amp; Conditioner 300ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47322292224253,"sku":"AL2603145","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2603145_1.jpg?v=1774452330"},{"product_id":"alcove-duo-volumizing-300-ml","title":"Alcove Volumizing Duo – Shampoo \u0026 Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove Volumizing Duo – Shampoo \u0026amp; Conditioner 300ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47322295697661,"sku":"AL2603147","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2603147_1.jpg?v=1774452342"},{"product_id":"alcove-duo-hydrating-300-ml","title":"Alcove Hydrating Duo – Shampoo \u0026 Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eAlcove Hydrating Duo – Shampoo \u0026amp; Conditioner 300ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium Alcove hair care product for professional results.\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47322296549629,"sku":"AL2603146","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/AL2603146_1.jpg?v=1774452344"},{"product_id":"alcove-strong-hold-hairspray","title":"Alcove Strong Hold Hairspray – UV Protection \u0026 All-Day Hold","description":"\u003cp\u003e\u003cstrong\u003eLock in your style all day with this strong-hold hairspray featuring UV protection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis professional-grade hairspray delivers strong, lasting hold without stiffness or crunchiness. The UV-protective formula shields your style from sun damage while maintaining a natural appearance and movement.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides strong, all-day hold\u003c\/li\u003e\n\u003cli\u003eUV protection against sun damage\u003c\/li\u003e\n\u003cli\u003eNo stiffness or crunchiness\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eHold the can 6–8 inches from finished hair and spray evenly, focusing on areas needing extra support. Apply in light layers rather than one heavy coat for the best result.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Aerosol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e UV-protective polymers, lightweight hold-enhancing resins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290144509,"sku":"51228133","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51228133_1.jpg?v=1774595681"},{"product_id":"alcove-dry-shampoo","title":"Alcove Dry Shampoo – Refresh \u0026 Volumize Between Washes","description":"\u003cp\u003e\u003cstrong\u003eRefresh roots and add instant volume between washes with this lightweight, residue-free dry shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis oil-absorbing dry shampoo extends the life of your blowout and adds visible volume at the roots. The lightweight formula absorbs excess oil without leaving chalky residue, keeping hair looking fresh and textured.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAbsorbs oil for a fresh, clean appearance\u003c\/li\u003e\n\u003cli\u003eInstantly boosts volume at the roots\u003c\/li\u003e\n\u003cli\u003eExtends time between washes\u003c\/li\u003e\n\u003cli\u003eNo chalky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eSpray 6–8 inches from dry hair, focusing on the roots and scalp. Wait 1–2 minutes, then massage in with your fingers or a brush to distribute evenly. Style as desired.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Oil-absorbing powders, light fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290177277,"sku":"85228127","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/85228127_1.jpg?v=1774595683"},{"product_id":"alcove-scalp-brush","title":"Alcove Scalp Brush – Silicone Scalp Massager","description":"\u003cp\u003e\u003cstrong\u003eStimulate blood circulation and promote scalp health with this silicone scalp massage brush.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis ergonomic scalp brush features soft silicone tips that gently stimulate the scalp, improving blood circulation and distributing natural oils evenly from root to tip. Use it as part of your pre-wash routine to enhance the effectiveness of your treatments.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStimulates scalp blood circulation\u003c\/li\u003e\n\u003cli\u003eDistributes natural oils evenly\u003c\/li\u003e\n\u003cli\u003eGentle, non-irritating massage action\u003c\/li\u003e\n\u003cli\u003ePromotes healthy hair growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eWet your scalp and hair lightly. Use circular motions with the brush to massage your entire scalp for 2–3 minutes. Apply pre-wash oil or treatment, then leave on for 10–15 minutes before shampooing.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Hand-Held\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Soft-touch silicone bristles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290210045,"sku":"7400385","price":7.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/7400385_1_7be5036f-554f-4647-acd6-6cd9619704a7.jpg?v=1774595684"},{"product_id":"alcove-scalp-pre-wash-oil","title":"Alcove Scalp Pre-Wash Oil – Cleanse \u0026 Exfoliate","description":"\u003cp\u003e\u003cstrong\u003eDeep-cleanse and exfoliate your scalp with this pre-wash oil infused with bamboo particles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis pre-wash oil combines nourishing oils with gentle bamboo exfoliating particles to remove buildup, clarify the scalp, and create an optimal foundation for hair growth. Apply before shampooing for a purifying, invigorating treatment.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExfoliates and removes scalp buildup\u003c\/li\u003e\n\u003cli\u003ePromotes a healthy, balanced scalp\u003c\/li\u003e\n\u003cli\u003eNourishes hair follicles\u003c\/li\u003e\n\u003cli\u003eEnhances hair growth potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply directly to a dry or damp scalp, using gentle circular motions to distribute. Leave on for 10–15 minutes, then massage with warm water and shampoo thoroughly. Use 1–2 times per week.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Nourishing oils, bamboo exfoliating particles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290242813,"sku":"72227507","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/72227507_1_207295fb-2f29-4565-8087-cab70199609a.jpg?v=1774595684"},{"product_id":"alcove-styling-gel","title":"Alcove Styling Gel – Firm Hold Without the Crunch","description":"\u003cp\u003e\u003cstrong\u003eAchieve firm, long-lasting hold without crunch using this versatile styling gel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis professional styling gel delivers strong control for both sleek and textured styles while maintaining a natural feel. The advanced formula holds through humidity and movement without the stiffness of traditional gels.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirm, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eWorks for sleek and textured styles\u003c\/li\u003e\n\u003cli\u003eNo crunch or stiffness\u003c\/li\u003e\n\u003cli\u003eHumidity-resistant control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair, working through from roots to ends. Style as desired. For more control, apply to damp hair; for texture enhancement, apply to dry hair.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Advanced hold-enhancing polymers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290275581,"sku":"72228236","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/72228236_1.jpg?v=1774595686"},{"product_id":"alcove-styling-cream","title":"Alcove Styling Cream – Smooth \u0026 Define with Flexible Hold","description":"\u003cp\u003e\u003cstrong\u003eCreate smooth, polished styles with flexible hold using this lightweight styling cream.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis versatile styling cream tames frizz, adds moisture, and provides a natural-looking hold that bends with movement. Perfect for creating sleek, defined styles or enhancing texture without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTames frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eAdds nourishing moisture\u003c\/li\u003e\n\u003cli\u003eFlexible, movable hold\u003c\/li\u003e\n\u003cli\u003eCreates polished, natural-looking finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount (dime-sized) to damp or dry hair, focusing on mid-lengths to ends. Work through hair with your fingers or comb, then style as desired. Adjust amount based on hair length and texture.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml \/ 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Moisturizing emollients, flexible-hold polymers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"60ml","offer_id":47328290308349,"sku":"72228118","price":6.16,"currency_code":"CAD","in_stock":false},{"title":"250ml","offer_id":47328300728573,"sku":"72228136","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/72228136_1.jpg?v=1774595687"},{"product_id":"alcove-heat-protectant-spray","title":"Alcove Heat Protectant Spray – Shield Up to 450°F","description":"\u003cp\u003e\u003cstrong\u003eProtect hair from heat damage up to 450°F with this lightweight thermal protection mist.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBefore using hot tools, apply this invisible heat protectant spray to shield hair from blow dryers, flat irons, and curling wands. The silicone-free formula adds shine while creating a protective barrier against heat-induced frizz and breakage.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShields hair up to 450°F\u003c\/li\u003e\n\u003cli\u003eCreates an invisible protective barrier\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eWorks with all hot styling tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eSpray evenly onto towel-dried or damp hair before using hot tools. Spray 8–10 inches away and distribute throughout. Allow to dry slightly before blow-drying or styling.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Standard Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Heat-protective polymers, shine-enhancing agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"Default Title","offer_id":47328290341117,"sku":"51228036","price":12.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51228036_1.jpg?v=1774595688"},{"product_id":"alcove-curl-conditioner","title":"Alcove Curl Conditioner – Define \u0026 Hydrate Curls","description":"\u003cp\u003e\u003cstrong\u003eSpecially formulated to detangle, define, and hydrate curls without weighing them down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis curl-specific conditioner is engineered to gently detangle textured hair while enhancing natural curl definition and reducing frizz. It provides lightweight hydration that maintains bounce and movement.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEffortlessly detangles curls and waves\u003c\/li\u003e\n\u003cli\u003eEnhances natural curl definition\u003c\/li\u003e\n\u003cli\u003eReduces frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eHydrates without adding weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair after shampooing, focusing on mid-lengths to ends. Leave on for 1–2 minutes, then rinse thoroughly. For extra hydration, use as a mask for 5–10 minutes weekly.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml \/ 950ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e Curly Hair, Wavy Hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Curl-conditioning emollients, detangling polymers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":47328290373885,"sku":"25228042","price":12.6,"currency_code":"CAD","in_stock":false},{"title":"950ml","offer_id":47328300761341,"sku":"25228087","price":28.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/25228042_1.jpg?v=1774595689"},{"product_id":"alcove-violet-conditioner","title":"Alcove Violet Conditioner – Neutralize Brass \u0026 Hydrate","description":"\u003cp\u003e\u003cstrong\u003eNeutralize unwanted yellow and brassy tones while deeply hydrating blonde, grey, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis purple-toning conditioner combines violet pigments with deep moisturizing agents to neutralize brassiness and yellow undertones. Ideal for maintaining cool, ash-toned blondes and grey hair while providing the hydration highlighted hair needs.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates blonde and grey hair\u003c\/li\u003e\n\u003cli\u003eMaintains cool ash tones\u003c\/li\u003e\n\u003cli\u003eProtects color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply to shampooed, damp hair, focusing on mid-lengths to ends. Leave on for 3–5 minutes (or longer for stubborn brassiness), then rinse. Use 1–2 times per week or as needed for toning maintenance.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml \/ 950ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e Bleached Hair, Color-Treated Hair, Grey Hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Violet toning pigments, moisturizing conditioners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $99.99!\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":47328290406653,"sku":"25227542","price":12.6,"currency_code":"CAD","in_stock":false},{"title":"950ml","offer_id":47328300794109,"sku":"25227587","price":28.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/25227542_1.jpg?v=1774595690"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/collections\/Curl_Activator.png?v=1775681931","url":"https:\/\/prohair.ca\/collections\/alcove.oembed","provider":"ProHair","version":"1.0","type":"link"}